SELINI
Services
BRAND IDENTITY
E-COMMERCE
MERCH DESIGN
PRODUCT DESIGN
ART DIRECTION
DESIGN SYSTEMS
About
Selini was the online jewelry boutique I co-founded with my sister, bringing bold, one-of-a-kind pieces from Greek brands to the States. But it was never only about the jewelry. It was about how wearing it made you feel: confident, a little bold, and completely put together. Our customers were our friends, and every part of the experience was made to make them feel included, celebrated, and loved.
The WORK
We built a whole world around styling. Greek influence showed up as an accent and part of the story, never the whole costume, so the brand felt modern, personal, and easy to fall for.
From there, the brand grew into merch and product design, carrying that same feeling into everything our customers touched. Every detail, from the online store to the pieces that showed up at their door, was designed so you knew it was Selini before you ever read the name, and so our customers felt their best the moment they came in contact with us.
Your brand
could be next.
Every great brand starts with a conversation. Let's have ours.
Be the brand everyone asks about.