SELINI / BRAND IDENTITY + PACKAGING
An identity made to be recognized, down to the smallest detail
SELINI / CREATIVE DIRECTION
One point of view, brought to life across every touchpoint.
MADABOLIC / BRANDING + CORPORATE DESIGN SYSTEMS
Keeping a bold identity consistent across every touchpoint.
DENA PR / BRANDING
Giving a communications brand a point of view all its own.
MEZÓ MEDITERRANEAN / BRANDING + PRINT DESIGN
Bringing the restaurant's personality to the table.
KEFI CO / BRANDING + PACKAGING DESIGN
Giving everyday rituals a little more personality.
SELINI / EDITORIAL + DIGITAL
Turning insider knowledge into something worth keeping.
SELINI / MERCH DESIGN
Taking the brand beyond the storefront.
A NEW SITE IS ON ITS WAY • CONSIDER THIS A SNEAK PEEK •
A NEW SITE IS ON ITS WAY • A NEW SITE IS ON ITS WAY
Be the brand
everyone asks about.
Be the brand
everyone asks about.
Brand and web design for founders with impeccable taste.
Brand and web design for founders with impeccable taste.
SELINI / BRAND IDENTITY + PACKAGING
An identity made to be recognized, down to the smallest detail.
SELINI / CREATIVE DIRECTION
One point of view, brought to life across every touchpoint.
MADABOLIC / BRANDING + CORPORATE DESIGN SYSTEMS
Keeping a bold identity consistent across every touchpoint.
DENA PR / BRANDING
Giving a communications brand a point of view all its own.
MEZÓ MEDITERRANEAN / BRANDING + PRINT DESIGN
Bringing the restaurant's personality to the table.
KEFI CO / BRANDING + PACKAGING DESIGN
Giving everyday rituals a little more personality.
SELINI / EDITORIAL + DIGITAL
Turning insider knowledge into something worth keeping
SELINI / MERCH DESIGN
Taking the brand beyond the storefront.
SWIPE FOR THE GOOD STUFF →
10+
Years of experience
10+
Years of experience
10+
Years of experience
6
Years building my own brand
6
Years building my own brand
6
Years building my own brand
2
Perspectives: founder & creative
2
Perspectives: founder & creative
2
Perspectives: founder & creative
6+
Industries I've served
6+
Industries I've served
6+
Industries I've served
OUR PHILOSOPHY
OUR PHILOSOPHY
WE BELIEVE A BRAND SHOULD FEEL LIKE WALKING INTO A ROOM YOU NEVER WANT TO LEAVE. EVERY COLOR, WORD AND DETAIL IS CHOSEN ON PURPOSE, SO PEOPLE REMEMBER YOU LONG AFTER THEY SCROLL PAST.
WE BELIEVE A BRAND SHOULD FEEL LIKE WALKING INTO A ROOM YOU NEVER WANT TO LEAVE. EVERY COLOR, WORD AND DETAIL IS CHOSEN ON PURPOSE, SO PEOPLE REMEMBER YOU LONG AFTER THEY SCROLL PAST.
WE BELIEVE A BRAND SHOULD FEEL LIKE WALKING INTO A ROOM YOU NEVER WANT TO LEAVE. EVERY COLOR, WORD AND DETAIL IS CHOSEN ON PURPOSE, SO PEOPLE REMEMBER YOU LONG AFTER THEY SCROLL PAST.
SELINI / PRODUCT DESIGN + STYLING
Designed the scarf. Styled the story.
SWNSN PR / BRAND IDENTITY
Quiet luxury for a firm that gets people talking.
MEET THE FOUNDER
MEET THE FOUNDER
I think like a founder because I am one.
I think like a founder because I am one.
I think like a founder because I am one.
Before Selini Creative, I built and ran my own brand. Selini was an online boutique I started with my sister, so I know what it feels like to pour everything into something and want the world to get it.
I've been in your shoes. I know what works, what doesn't, and what I wish someone had told me from day one. Now I bring that experience to the table, so you can build with a little more clarity and a lot less guesswork.
After a decade in the creative world, I still believe the best brands aren't the loudest ones. They're the ones that feel unmistakably like you.
Before Selini Creative, I built and ran my own brand. Selini was an online boutique I started with my sister, so I know what it feels like to pour everything into something and want the world to get it.
I've been in your shoes. I know what works, what doesn't, and what I wish someone had told me from day one. Now I bring that experience to the table, so you can build with a little more clarity and a lot less guesswork.
After a decade in the creative world, I still believe the best brands aren't the loudest ones. They're the ones that feel unmistakably like you.
How We Work With You
How We Work With You
How We Work
With You
Everything starts with one question: why did you start this? We take that answer and turn it into a brand people stop and ask about.
Everything starts with one question: why did you start this? We take that answer and turn it into a brand people stop and ask about.
Branding
We find the thing that actually makes you different, then build every visual decision to prove it.
FOUNDATION
Logo, colors, type and brand files. 1 to 2 weeks.
SIGNATURE
Strategy plus a full visual identity. 4 to 6 weeks.
Branding
We find the thing that actually makes you different, then build every visual decision to prove it.
FOUNDATION
Logo, colors, type and brand files. 1 to 2 weeks.
SIGNATURE
Strategy plus a full visual identity. 4 to 6 weeks.
Web Design
Sites built around how people actually decide to trust a brand, not just what looks good on a homepage.
CUSTOM WEBSITE
Strategy-led design and build. 4 to 6 weeks.
BRAND + WEBSITE
Signature brand and site, together. 8 to 10 weeks.
Web Design
Sites built around how people actually decide to trust a brand, not just what looks good on a homepage.
CUSTOM WEBSITE
Strategy-led design and build. 4 to 6 weeks.
BRAND + WEBSITE
Signature brand and site, together. 8 to 10 weeks.
Design Systems
Think of us as the creative team you don't have to hire full-time. A few spots open at a time, by design.
ESSENTIALS
Key pieces each month, kept on brand.
GROWTH
Steady support as you launch and grow.
FULL STUDIO
Your creative team across every channel.
Design Systems
Think of us as the creative team you don't have to hire full-time. A few spots open at a time, by design.
ESSENTIALS
Key pieces each month, kept on brand.
GROWTH
Steady support as you launch and grow.
FULL STUDIO
Your creative team across every channel.
Every brand starts somewhere.
Tell us where you are, and we'll map out where you could go.
Tell us where you are, and we'll map out where you could go.
WHAT CLIENTS SAY
WHAT CLIENTS SAY
Trusted by founders building brands with a point of view.
Trusted by founders building brands with a point of view.
Candace and I have been working together for 9-straight years. Candace has a unique ability to take my creative ideas and bring them to life, to concept, and to print. I deeply value our professional relationship and look forward to many more projects together.
Candace and I have been working together for 9-straight years. Candace has a unique ability to take my creative ideas and bring them to life, to concept, and to print. I deeply value our professional relationship and look forward to many more projects together.
BRANDON CULLEN / CO-FOUNDER of MADABOLIC
BRANDON CULLEN / CO-FOUNDER of MADABOLIC
She over-delivered and created the most beautiful branding package and website for me, truly a reflection of myself and my mission statement.
DENA SKEADAS / DENA PR
DENA SKEADAS / DENA PR
Candace is imaginative, conceptual and one of the best designers and art directors I’ve worked with. From websites to social reels, she makes sure each piece feels connected and representative of a brand’s ethos. She constantly excels at delivering incredible work that nails the vision.
CHRISTINA LORIDAS / Writer and brand strategist
CHRISTINA LORIDAS / Writer and brand strategist
She took the time to truly understand our vision and translated it into a brand identity that feels both authentic and beautiful. Every detail was thoughtful, cohesive, and perfectly aligned with who we are.
GEORGE PANAGOPOULOS / MEZO MEDITERRANEAN
GEORGE PANAGOPOULOS / MEZO MEDITERRANEAN