Selini was built from nothing. A sister-founded Greek fashion and lifestyle brand that grew from a shared idea into a full creative ecosystem. As co-founder and the creative force behind the brand, every visual decision, campaign, and content system was built with intention over six years — from brand identity and logo suite to seasonal merch collections, silk scarves, campaign photography direction, and a complete design system that kept the brand consistent across every touchpoint.

This is the work that built Selini Creative.